Chance for Mordialloc Chelsea to Star in Domestic Tourism Campaign

Mordialloc Chelsea residents will have the opportunity to star in the next phase of Tourism Australia's There's nothing like Australia campaign aimed at encouraging more Australians to holiday in Australia.

Mordialloc Chelsea residents will have the opportunity to star in the next phase of Tourism Australia's There's nothing like Australia campaign aimed at encouraging more Australians to holiday in Australia.

Mark Dreyfus QC MP, Federal Member for Isaacs, said increasing the number of visitors to Kingston will provide a boost to the local economy by supporting small businesses, jobs and spending in the region.

"This new phase of Tourism Australia's campaign gives us the chance to share our local knowledge about the best things to see and do in Kingston and encourage more people to visit our region," Mr Dreyfus said.

"Kingston is well known for its foreshore and beachside activities such as cycling and swimming, surf lifesaving and boating that the whole family can enjoy. There is no better way to spend your leisure time than by kicking back and enjoying the wonderful cafes along the foreshore from Carrum to Mentone throughout the year. We need to put Kingston ‘on the map' of not-to-be-missed holiday experiences."

From 16 September to 31 October 2011, Australians are being urged to upload photographs and stories of their favourite Australian travel experiences to the There's nothing like Australia campaign website.

Mr Dreyfus recently visited Mordialloc Pier and uploaded his own photo and story about why this area is his favourite tourist attraction in our community:

From the beautiful beach and numerous recreational activities to the wonderful cafes, Mordialloc will leave you wondering where the time has gone.

Mordialloc Pier

 

 

This next phase of the campaign builds on last year's success, which resulted in an interactive online map of Australia showcasing around 30,000 images and stories about the country's diverse tourism offering.

"In the past year over 1.35 million people have visited the http://www.nothinglikeaustralia.com.au/ website. We want to make sure that Kingston benefits from this publicity too, so I encourage everyone to get involved in uploading their photographs and stories as part of this campaign," Mr Dreyfus said.

"Word of mouth is one of the most powerful marketing tools. More and more people are sharing information online through social media like Twitter and Facebook and this new campaign is an opportunity to share our region with not only the rest of the country but the rest of the world."

As part of the campaign Tourism Australia will also reward the 16 most inspiring and creative entries with an Australian holiday for the entrant and up to five of their family members or friends.

Tourism is one of Australia's most important industries, contributing $34 billion to the economy and directly employing over half a million Australians.

Together with the National Long Term Tourism Strategy and TQUAL Grants program, the $150 million There's nothing like Australia campaign is part of the Government's commitment to supporting the industry.

More details are available at http://www.nothinglikeaustralia.com.au/